Improving Creative Output
We’re all trying to adapt to the new normal, whether that’s simply working from home, facing quarantine or lockdown or the very real fight to keep businesses afloat until we make it through the most challenging times most of us have ever faced workwise.
But while we attempt to embrace this enforced down time, there are things we can be getting on with to help us diversify over the coming weeks and months that can also make sure we’re match fit when the global pandemic eventually comes to an end.
Some top tips from us include:
Take your business to their front door
As more of us take the responsible decision to stay indoors the knock-on effect for tourism businesses is huge. All businesses need to consider how they can quickly adapt to meet these new challenges. If your customers can no longer get to you, consider how you might be able to get to your customers. Can you adapt your product or service, or engage with customers in a different way?
INSPIRATION: If you’re a restaurant, could you look at delivery options? If you are a spa or wellness centre could you offer online wellbeing, meditation or mindfulness sessions? Or how about an online pub quiz to keep customers engaged and connected?
Develop video content
One of the very best ways to sell your business, product or experience is by showing people just what it’s like. You only have to look at the rise of ‘Influencers’ over the last few years to see how powerful this kind of marketing can be. Making video content has never been simpler, as the majority of us now have a “movie camera” sitting in our pocket or handbag. Most of the latest smartphones have HD or even 4K cameras and you don’t have to fancy yourself as the next YouTube sensation to make it work.
INSPIRATION: Could you do a simple tour of your property or a showcase of your latest produce or products? If you are confident enough to present - how about sharing a recipe for a meal or cocktail? See what Wensleydale Creamery have created for us, as an example.
MORE INFO: Check out these great tips and tutorials on making smart phone movies here:
Best android editing apps: https://www.youtube.com/watch?v=_loohqAT3ac
Give your website a spring clean
The clue’s in the title; running a business is well busy, often leaving little time for those extra added touches. Why not consider using some of this free time to refresh your website. First impressions count and your landing page may be the first experience a customer has of your product or service, so make sure it truly showcases your offer to maximum effect.
INSPIRATION: Are all your images as good as they could be? Is all your text and copy accurate and relevant? What about a simple site wide spell check? Are any offers you have available up to date or do they need amending to reflect the current difficult situation. Do all links you’ve included still work?
MORE INFO HERE AND HERE.
Develop new partnerships with other local businesses
Can you reach out to other local businesses at this difficult time? If you are already part of a local network could you ramp up support and share ideas for best practice or join forces to offer any different services or make them more viable?
INSPIRATION: If you are a food or drink producer can you hook up with another firm to reduce delivery costs? Can you do a skill trade which you would both benefit from?
MORE INFO: Build up for professional online network using a platform like Linkedin.
Create bespoke vouchers and experiences for later in the year
Currently, no one knows exactly when tourism will once again flourish in Yorkshire. So, if you don’t already, why not consider setting up a gift voucher system. For some added value you might find people will be keen to buy a gift or experience upfront which can be used in the future.
INSPIRATION: Consider an extended expiry date for any experience or gift voucher as it remains unclear how long we’ll be affected by COVID-19. Consider adding an extra incentive to encourage people to buy your voucher or experience, for example a pre-payment discount.
MORE INFO Information of the Welcome to Yorkshire voucher promotion coming soon.
Stay in touch
With many people either isolating as a precaution or on medical advice it’s more important than ever we stay in touch. Whether this is with customers, family, friends or a business support network, keeping connected will help the well-being of both yourself and your business.
If we were facing this crisis even 10 years ago things would be very different. The explosion of social media over the last decade means we are better able to stay connected than ever before. Online “meet ups” “hang outs” or facetime calls have never been easier.
INSPIRATION: Share ideas, chat through issues or concerns or even just enjoy some social time to try and keep your spirits up.
MORE INFO: Google Hangouts: https://hangouts.google.com/
Messenger Group Video Chat: https://www.facebook.com/help/messenger-app/1414800065460231?helpref=topq
House Party – face to face social networking app: https://houseparty.com/
Zoom – meeting app and collaboration tool: https://zoom.us/
Get active on social media
Social media might just be our saviour as more and more people end up confined to their homes. Are you active across all the major platforms? Is there a social media platform you are less active on or still haven’t signed up to, or a new one you still have to try out! Also, check out the hashtag #YorkshireTogether which Welcome to Yorkshire is using the to encourage people to share their tips, concerns and best practice as we all support each other through this challenge. Join in the conversation!
INSPIRATION: Consider using a social media management platform like www.tweetdeck.com or www.hootsuite.com make sure you are following https://twitter.com/welcome2yorks https://twitter.com/WTYMembership and https://www.facebook.com/welcometoyorkshire/
Share photos from happier times
A reminder of the fantastic tourism offer we have here in Yorkshire might just help lift someone’s spirits as we live through such challenging times. It will also help remind people what will be waiting for them when things start to get back to normal and perhaps encourage advance booking or the addition of a Yorkshire business to a “to do” list. Perhaps you can reshare your most liked picture from the last year or some iconic shots of the locality where you are based. Anything to get that conversation started.
https://www.instagram.com/welcometoyorkshire/ - We try and source some of the most magnificent shots of Yorkshire here.
https://www.instagram.com/dovecotebarns/ - Check out their WOW images
https://www.instagram.com/blackswan_oldstead/ - For some great examples of use of the instagram stories features
MORE INFO: Access our free image bank here:
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