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Championing Yorkshire tourism

Forget flat caps and whippets, Yorkshire is a contemporary destination which hasn't neglected its roots. Welcome to Yorkshire has created a fresh, dynamic view of the UK's largest county with its innovative marketing and PR campaigns, not forgetting its contagious enthusiasm which has garnered fans of Yorkshire from across the globe.

Our award winning team has achieved this by being creative and forward thinking but more importantly by working closely with members and partners to build a new confidence in the county.

Press Contact

Carolyn Nicoll - Head of Communications & Editor of This Is Y 
Email: [email protected]
Mobile: 07719 673 029
Direct Line: 0113 322 3577


Yorkshire Facts

Key facts:

  • Yorkshire is England’s largest county with a population bigger than Scotland.
  • Yorkshire is home to three national parks (North York Moors National Park, Yorkshire Dales National Park and Peak District National Park).

More people are visiting Yorkshire than ever before (source: Visit Britain)

  • Record breaking numbers of visitors are coming to Yorkshire.
  • 12% increase in inbound visits from July to September 2016 to 476,098 compared with the same quarter in 2015.  
  • Overnight stays also up by a huge 21% to 4.9 million – the highest ever for a July to September period in Yorkshire.  
  • Spend also up 14% to £194 million.
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