A thrilling collaboration with producer Tim Firth and Gary Barlow “The Girls” was an exciting opportunity for Welcome to Yorkshire to help in showcasing Yorkshire on a worldwide stage. A brilliant alternative platform to showcase the people, places and values of Yorkshire to an entirely new audience. Receiving standing ovations nightly, “The Girls” was a triumph and we are proud to support the production in any way we can.
In December 2015, we launched our ‘Rural Campaign’ in collaboration with Visit England, with a focus to encourage people to enjoy the stunning Yorkshire landscape. This included everything from branding a bus at Heathrow, to sponsorship of ITV’s Countrywise. This inspired us to go a step further and we now have a branded Flybe aeroplane flying regularly between Doncaster and Europe.
Yorkshire - The UK Home of Cycling
Following the 2014 Grand Depart, Yorkshire began to secure itself as the place to be if you wanted to cycle some of the most beautiful, the hardest and the friendliest routes in the UK. Over the following years we have firmly secured this reputation, and now people come from all over the world to receive Yorkshire hospitality and to tackle some of the best roads in the UK. Visitors are quite happy to watch others ride too, lining the roads to watch some of the best athletes in the world whizz past at lightening speed.
Tour de Yorkshire
The Tour de Yorkshire launched in 2015 with great success. Just as in 2014 for the Grand Depart, the people of Yorkshire came out in force to cheer on the riders, with over 1.5 million people lining the route and millions more watching live broadcasts across the world. Returning in 2018 for a fourth edition, the race brought 2.5 million spectators to the roadside across the three days.
As the race goes from success to success, we now have plans to develop the Tour de Yorkshire making it even bigger and better and continuing to showcase and encourage people to visit the fantastic county in which we live. With the expansion of the events surrounding the race, a bigger caravan and more sponsorship opportunities we will continue to attract huge crowds who love to see their County at its best.
UCI World Road Race Championships
In 2019 Welcome to Yorkshire will bring the World Road Race Championships to the County, the anticipation will build for three years culminating in nine days of extraordinary racing tightly fought by some of the world’s biggest names. Will it be as big or bigger then the Grand Depart? Well we think it will be much bigger, we plan on making this the biggest and best event ever to come to Gods Own County. If the crowds for the Grand Depart and the Tour de Yorkshire are anything to go by then the riders will need earplugs. There will be plenty to get involved in off the bike as well, with plans for activity across the region not just near the race routes, there will be multiple ways to involve businesses and consumers alike.
Tour Down Under
Taking inspiration from across the pond Tour de Yorkshire have looked to their friends at the Tour Down Under and likewise them to us for ways to perfect some of the world best cycle races. Appearing in our 2016 caravan the Tour de Down Under cemented itself as a key partner and helped to raise its profile in the UK, and with excellent Welcome to Yorkshire presence at the race in Adelaide we continue to encourage visitors on a global scale.
In July 2014, WTY delivered the ‘Grandest Grand Départ in the history of the Tour de France.’ 4.8m people lined the route and the race generated a £102m boost for Yorkshire. As part of this, we brought together the county’s rich and vibrant artistic community to create 100 days of art and culture, The Yorkshire Festival. The objectives were simple, we wanted to create a global showcase for the best of Yorkshire’s artistic talent and animate the whole county in the build up to the Grand Depart. But above all, we wanted to produce activity that would leave a legacy, an idea we hold firm with all the projects we take on.
Part of this legacy is the Tour de Yorkshire which we launched in 2015 with great success. Just as in 2014, the people of Yorkshire came out in force to cheer on the riders, with over 1.5 million people lining the route and millions more watching live broadcasts across the world. Returning in 2016 for a second edition, the race brought 2.5 million spectators to the roadside across the three days.
As the race goes from success to success, we now have plans to develop the Tour de Yorkshire into a four-day race in 2017, making it even bigger and better and continuing to showcase and encourage people to visit the fantastic county in which we live.
Yorkshire Bank Bike Libraries
You only have to look at the crowds lining the route of the Tour de Yorkshire to see how popular cycling has become in our county; and with the news that Yorkshire is set to host the 2019 UCI Road World Championships, this interest and popularity is only going to increase. However, as well as bringing the top names in cycling to the county’s roads, these major sporting events also leave a lasting legacy on the communities they visit.
One such legacy is the Yorkshire Bank Bike Library scheme, which has given thousands of children the chance to ride a bike. But what are they, and how can people get involved?
The aim of the bike libraries is simple – to give every child in Yorkshire access to a bike for free, regardless of their circumstances. And since launching in December 2014, the scheme is well on its way to fulfilling that goal.
In the first 2 years of the scheme, more than 21,000 chances to ride a bike have been offered to children and around 4,500 bikes have been donated. So far, 32 bike libraries and 46 donation stations have also been set up around the county.
Thanks to continued support from Yorkshire Bank and the operational expertise from Welcome to Yorkshire, bike libraries can either be launched from scratch, or be part of an existing project. One example is a primary school which loans bikes out to children in reward for good behaviour; one helps to teach autistic children how to ride a bike for the first time, and another arranges bike rides for families of servicemen and women to help them integrate and make friends in the area.
It’s clear that each bike library is different, but they all work in the same way – taking old or unwanted bikes, repairing them, and making them ready for people to borrow, free of charge.
To find out more go to www.bikelibraries.com
Over the years we have been honoured to win numerous awards, including four World Travel Awards, and on two occasions the European Leading Destination Award. In 2016 we also won at the Global Sport Tourism Awards amongst others. It is always an honour to win and never becomes any less important, we constantly strive to be the best and being acknowledged by our peers helps us to know we are getting it right.
Raising the profile of our brand has been key since our launch in 2009. We showcase our work at events such as the Chelsea Flower Show, The Great Yorkshire Show and The Welcome to Yorkshire Ebor Festival to tell people how amazing Yorkshire is. We also deliver B2B events throughout the year, spearheaded by our annual Y Conference.
White Rose Awards
More than 100 businesses make the shortlist every year in the prestigious White Rose Awards, which celebrate the very best of tourism in Yorkshire. The awards are the UK’s largest celebration of tourism and cover 17 categories, from the best Yorkshire pub to outstanding customer service. Hundreds of people come together for a spectacular awards dinner to celebrate the county’s finest tourism businesses. A great opportunity for a celebration of the finest Yorkshire has to offer,
Great Yorkshire Show
With the largest stand on site, Welcome to Yorkshire revel in hosting three days of exceptional, entertaining and informative activities. From our own Yorkshire pub on site plus our own beach right in the heart of Harrogate and spa facilities free to all. This is an excellent opportunity for partners to network in a more casual setting. One of WtY’s flagship events, with over 134,000 people attending the show throughout the three days and 40,000 visitors to our stand alone the opportunities for business to business and business to consumer interaction are exceptional.
Some of the best horse racing in the world comes to Yorkshire every August for four days, bringing crowds of over 80,000 for the duration and offering prize money of £3. 8milllion. Held at York racecourse, boasting a superb reputation as one if the best places in the world to enjoy the sport this is an event not to be missed. A great opportunity for Welcome to Yorkshire to promote the county to race goers who come from far and wide.
Chelsea Flower Show
With seven years at Chelsea flower show Welcome to Yorkshires gardens have built a reputation as the people’s champions, with six people’s choice awards and the largest garden on site in 2016 we are now well known for bringing a bright and beautiful corner of Yorkshire to London. With over 50,000 pieces of literature being distributed over the week this is an excellent opportunity to showcase the Yorkshire offering to the National and International demographic that visit the show.
We love everything about Yorkshire, which is why we do what we do. Through our passion and enthusiasm we have achieved an enviable international reputation. Everything we do is dedicated to the future of Yorkshire and distinguishing it from national and international destinations. We are always on the hunt for our next challenge….
In September 2016, Welcome to Yorkshire worked in conjunction with Leeds City Council to host the ‘Rio Heroes’ homecoming parade. Tens of thousands of people lined the streets of Leeds to welcome the amazing Yorkshire Olympic and Paralympic Rio Heroes home in style. Set in a sea of colour, music and entertainment, Yorkshire’s incredible athletes received a reception never to be forgotten as they toured the city centre on specially branded open top buses with their coaches, supports and family members.
We work closely with our partners at Visit Britain and Visit England, feeding into their campaigns where appropriate.
Held annually, the Welcome to Yorkshire Y conference is an opportunity for all those interested in upcoming WtY activity and the big news affecting the County. With an average audience of 1000, the event is the perfect chance for like minded individuals to get together and look at opportunities to work together and improve their business offering. Yorkshire businesses are invited to showcase their product in the main auditorium whilst on stage we host an innovative and exciting alternative conference. Not a lecture in sight, we like to do things differently and have an alternative style.
An excellent forum for those wishing to meet other WtY members in a relaxed setting, with free workshops designed to optimise business opportunities and ensure all members are well connected. With over 350 delegates attending and taking advantage of this supersized networking opportunity it is an excellent way to see how you can work with other local businesses and improve your own.
In 2016, The Yorkshire Festival returned for its second outing and delivered 18 days of world class music, dance, theatre, visual art, outdoor performances and one or two art forms there probably aren’t even names for yet. One of the festivals flagship events saw thousands of people dancing under the World’s Biggest Disco, then only days later 10,000 people took to the centre of Hull to watch aerial acrobatic angels leave clouds of feathers across the city. The Festival took over Yorkshire for 18 days taking music to the moors, mythical beasts to Doncaster and magical fire gardens to Harrogate all helping to promote the County’s growing cultural offering. Reaching over 165,000 people and working with more than 900 artists from 22 countries the 2016 Yorkshire Festival brought excitement to the County with wondrous spectacles for all to enjoy.