Marketing & Digital

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We love a challenge!

As the team that brought the Tour de France Grand Départ in 2014, Yorkshire Festival and a wealth of other cultural opportunities to Yorkshire, at Welcome to Yorkshire we are not shy of a challenge!

Welcome to Yorkshire’s marketing activity has evolved and grown since our launch in 2009. Working with the tourism industry, local authorities and the wider business community in Yorkshire we continue to deliver impressive results with award winning campaigns. With visitor numbers up 16%* and the length of stay up 15%* our campaigns are certainly putting Yorkshire on the world wide map.

* Figures for the first quarter of 2011, compared to same period in 2010. VisitEngland

Tourism in the county is now worth £6.5 billion annually converting every £1 spent by us into £40 into the Yorkshire economy.

Our campaigns

Award winning digital campaigns

From the award winning Yorkshire.com, that attracts over 11 million pageviews a year, to social media campaigns that reach millions of engaged users, Welcome to Yorkshire continue to produce exciting sharable content across a number of digital channels.

With email databases exceeding 175,000, to social platforms with over 600,000 followers our campaigns inspire, excite and engage visitors helping them plan their trip to Yorkshire.

 

Digital Opportunities

Print Campaigns

Thematic Guides/Trails

Building on the success of the regional domestic campaign 'Have a Brilliant Yorkshire', our targeted campaigns underpin ten key themes: Outdoors, Heritage, Delicious, Sport, Events & Festivals, City Life, Family Fun, Indulgence, Coastal and Artistic.

These campaigns enable us to deliver a more focused message to an identified target audience to inspire them to holiday in Yorkshire. The themed campaigns are perfect for business to get on board with as they give you the opportunity to work with us in areas that match your product.

 

Marketing Opportunities