Freelance Consultant: Promotions Officer

Wakefield Council
Closing date:08/10/2021 10:00

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Brief for Freelance Consultant: Promotions Officer

8 week contract expected to commence October 2021

Maximum £250 per day over 8 weeks for a maximum of £6,000 plus expenses. 

  1. Introduction

Wakefield Council are looking to recruit a freelance Promotions Officer to support the delivery of marketing and promotional activity for the Light Up festival taking place at the end of November. The role is part time (3 days a week) and we are looking for someone who can start as soon as possible.

  1. Wakefield District Festivals

In February 2020 the Council approved investment for the development of the district’s Festivals and Events programme. Although the Pandemic meant that much of the activity in the programme wasn’t possible, summer 2021 saw the successful delivery of the Festival of the Earth, focused on raising awareness and influencing behaviour change around environmental issues. The Festival featured engagement activity across the district in our libraries and other community settings, activities delivered by a range of cultural partners and a city centre events programme with two major installations which attracting over 35,000 visits.

The Light Up Festival aims to build on this summer’s activity and last year’s Light Up festival and will take place late November for a duration of two weeks.

  1. Key Responsibilities and outputs

The main duties of the post are:

  • Develop integrated multi-channel communications campaigns including social media plans, advertising and collateral (programmes, flyers, posters, promotional items, signage, etc)
  • Produce innovative digital approaches and content and lead on the day to day management of digital platforms eg Facebook, Twitter, LinkedIn and Instagram to ensure that content in updated regularly, increases engagement with users and respond to any online comments or enquiries
  • Manage paid social media activity including setting up adverts, monitoring and evaluation
  • Ensure events are listed on relevant external websites including local, regional and national events listings (eg Welcome to Yorkshire, blogs, groups etc)
  • Ensure events are listed on relevant internal channels (eg screen savers, sports & leisure radio, News Stream etc) and liaise with the Communications teams to ensure up-to-date and engaging content is shared for use by members as required
  • Assist in managing external relationships with event partners including suppliers, artists and cultural organisations to ensure event related content is accurate and up-to-date on a range of external websites
  • Manage photography and video commissions including producing briefs, liaising with suppliers and collating content and consent forms
  • Liaise with Creative Services or external design agencies to produce or maintain events’  branding and identity and ensure these are utilised consistently throughout the campaign
  • Liaise with Creative Services or external design agencies to manage the creation of print and digital materials, social media graphics and other marketing collateral as required
  • Liaise with Experience Wakefield team to ensure event information is regularly updated and correct on all tourism platforms
  • Support PR activity including press trips as required
  • Assist with the identification and maximisation of marketing opportunities including printed press, digital and outdoor advertising
  • Liaise with the Festival and Events team to ensure onsite signage and collateral maximises promotional opportunities across Council events and venues
  • Ensure the effective distribution and delivery of marketing materials (eg leaflets, promotional materials etc) and other display equipment to venues and attractions including internal and external partners
  • Liaise with the Communications team for the development of press releases
  • Liaise with the Communications team to ensure all promotional activity contribute to raising the profile of Wakefield Council by enhancing its reputation and corporate identity, strengthening and managing Wakefield Council’s brand and image
  • Monitor quality, progress and results of marketing activity through development of evaluation reports, ensuring activity is delivered accurately and effectively
  • Utilise evaluation reports to inform new ways of working to improve communications activity, effectiveness & collaboration across ACL
  • Attend events and meetings as required
  • Maintain a good knowledge of the Wakefield district and its cultural offer


Requirements for the post

  • Educated to a high level of educational attainment or equivalent work-based experience
  • Good working knowledge of IT packages including Word and Excel
  • Knowledge of how social media platforms and websites can be applied to audience development and engagement
  • An understanding of the importance of establishing effective working relationships with employees, community groups and other stakeholders
  • Experience of using a range of Social Media channels in a Marketing context
  • Experience of working with creative agencies and suppliers to develop and order promotional materials
  • Experience of using own initiative to develop and deliver social media and marketing campaigns
  • Creativity and innovation to design and deliver social media campaigns
  • Ability and willingness to travel around the district so that service delivery needs are met
  • Flexibility in approach to work including working weekends and unsociable hours where the service requires this
  • Strong attention to detail and proof reading skills
  • Strong prioritisation skills – able to manage own workload, complete tasks to deadline within a complex environment and to meet team performance targets
  • Confident and personable, establishes and maintains good working relationships with colleagues, the public and stakeholders
  • Excellent written, verbal and interpersonal skills with the ability to communicate effectively to wide range of internal and external customers
  • Ability to positively take on board, and implement, changes and improvements to working practices as directed by senior staff


  1. Recruitment process

4.1          Consultant Fees and working approach

We are anticipating the consultant will work on average 12 days per month for a 2 month period.   This is estimated to be at least 24 days in total.

Rate of pay will be made between £200 and £250 per day subject to experience and expertise and for a maximum of £6,000 plus agreed expenses.  The consultant will be responsible for their own Tax and NI contributions. Some travel fees and incidental costs will also be offered.

The consultant will be responsible for setting their own working schedules and workload in order to meet key delivery moments and timelines as advised by Wakefield Council’s Arts, Culture and Leisure service.  Working days will be determined by the requirements of the programme and will include some weekend/evening working.  

Location: Home based plus availability of hot desking at Wakefield One and attending meetings across the district and elsewhere as required.

Duration of freelance contract: October 2021 – December 2021.


4.2          How to apply:

Applicants should send the following documents to by 10am on Friday 8 October 2021.

Interviews, if required, will take place on w/c 11 October. Candidates must have availability to begin work on the project from October 2021.

Please submit:

  • CV
  • Statement, on no more than two sides of A4 demonstrating your suitability for the post and experience of delivering similar promotional campaigns as detailed in the brief
  • Contact details for two referees

For an informal discussion about the role please contact Sam Scarpa, Tourism and Visitor Manager on to arrange a phone call.


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