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All About The Story

All About the Story is a new Leeds-based tourism marketing and COMMS agency formed by James Ellis (former travel editor of Metro and regular travel writer for The Times, The Sun and the Telegraph) and Lyndsey Thomas (ex head of tourism for a large London-based tourism marketing agency).

The company marries James’ extensive editorial, copywriting, content creation and SEO experience with Lyndsey’s expertise in tourism PR and marketing.

Aside from offering Yorkshire-based tourism businesses expert help to develop their brand story, Lyndsey and James launched LIVE EVERY MINUTE (www.liveeveryminute.co.uk) in July 2016. The editorially-lead website features a growing collecting of more than 50 Yorkshire-based experiential and adventure tourism businesses.

Alongside exposure on the website, tourism businesses who fit exemplary criteria are invited to feature as an ‘Editor’s Pick’, for which, the team delivers extensive editorial content and rich media, including short films and photography.

The platform is supported by a robust marketing and PR strategy across social media, digital media and traditional marketing channels, including brand partnerships.

Lyndsey and James offer Yorkshire-based tourism businesses solutions across all types of media, including the LIVE EVERY MINUTE brand. They thoroughly understand travel communications from both a marketing/PR and an editorial perspective, offer a unique, combined insight into how the industry works, and have an enviable little black book of national media contacts within the travel space.

It’s All About The Story...


Live every minute - 50% off monthly fee

LIVE EVERY MINUTE - Editor's Pick - 50% off monthly fee

If your adventure tourism business fits the criteria to feature as an Editor's Pick, a 50% discount is available on the monthly free (minimum sign up is 6 months). This offer is only open to 10 adventure tourism businesses.  

Get in touch

9 Barrowby Close,
LS29 6EA

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