Welcome to Yorkshire Student Film Festival Announces ‘Victoria Street’ Victorious


Home Welcome to Yorkshire Student Film Festival Announces Victoria Street Victorious

Welcome to Yorkshire Student Film Festival Announces ‘Victoria Street’ Victorious

Tourism and film came together in a spectacular celebration this month as ‘Victoria Street’ was crowned the winner of the Welcome to Yorkshire Student Film Festival, in partnership with Sheffield Hallam University and Screen Yorkshire.

In August, four 90 second films from Sheffield Hallam University’s media students were shortlisted in the inaugural Welcome to Yorkshire Student Film Festival competition. To coincide with the university year, the online public vote opened in September and the awards were presented in the Sheffield Hallam University screening theatre on 10th November, an event which premiered each of the eleven competition entries to a live audience.

The winning Victoria Street, received 471 votes and featured a performance by Sheffield’s poet laureate, Warda Yassin.

Co-directors for Victoria Street, Aaron Hopper and Asma Kabadeh commented: "Victoria Street is a film about different people coming together to ‘make a street’. We love the way Warda's poem reflects the nature of what makes a community and everyday life, it’s neither a celebration or a conflict. Making the poem into a visual piece was a fantastic & exciting challenge!"

Sound recordist Magda Zajkowska accepted the award on behalf of the Victoria Street crew: “The project gave me a valuable insight into how productions are run within the industry, allowing us to collaborate, not only with other students, but also graduates, lecturers and industry experts, helping us to bring our projects to life.”

The winning Victoria Street film crew will join a live screen production set for a day with Screen Yorkshire.

Initiated by Sheffield Hallam University and Screen Yorkshire, the Welcome to Yorkshire Student Film Competition was integrated into Screen Yorkshire’s ‘Connected Campus’ programme. Receiving eleven film submissions covering a diverse range of topics, all with the aim of promoting the virtues of Yorkshire, the four shortlisted finalists then went to a public online vote to ascertain the winner and runners-up.

Glyn Middleton, Head of Skills and Industry Engagement at Screen Yorkshire, said: "We're delighted at the success of this Yorkshire-themed student film competition. As part of the Connected Campus programme, we provided experienced film and TV industry professionals to help the student groups and their work flourished as a result. We're hoping the competition will return next year, with even stronger films".

Ashely Barnes, Deputy Head of Dept of Humanities at Sheffield said, "It was a fantastic opportunity for our students, to be involved in this project. The benefit of getting students from three different creative degrees - Screenwriting & Film, Film & Media Production and Acting & Performance - to work together not only echoes the real-world practices of the industry, but also creates excellent networking opportunities for all of them. The extent to which they recognised the contribution each discipline made to the final films was also brilliantly realised in the awards event when they appeared on stage together.”

Saskia Wilson, Course Leader and Senior Lecturer at Sheffield Hallam University said:Working with Welcome to Yorkshire has been such an amazing experience for our students. They were tasked with making a short film which celebrates what makes our region so unique and they had the wonderful opportunity to work with industry professionals from Screen Yorkshire on the production. As a result, they have developed their confidence levels, their creative skills and also gained vital understanding of working in a professional capacity within the industry.”

All films were produced, scripted, directed and acted by students from Sheffield Hallam University, with audio tracks promoting Yorkshire. The judging panel from Welcome to Yorkshire was challenged with selecting four finalists from some very impressive entries. All the shortlisted films were shown across Welcome to Yorkshire’s vast digital channels.

Welcome to Yorkshire Chair, Peter Box CBE, said: “The standard of films entered was incredibly impressive and an amazing opportunity to showcase Yorkshire far and wide. The county’s very talented and creative students took this fantastic opportunity to show top industry specialists their production skills. Screen tourism is a booming industry and Yorkshire has a rich history of world-class TV and film, with ideal locations including breathtaking countryside, stunning coastline, vibrant cities, contemporary and heritage sites, from impressive stately homes to gritty industrial settings. Working closely with Screen Yorkshire and Sheffield Hallam University on this exciting initiative highlights just why Yorkshire is the perfect location to not only film fantastic award-winning productions but also as a place to Visit, Live, Work and Study, something Welcome to Yorkshire continues to promote. Congratulations to all involved.”  

Receiving the runner-up prize with 413 votes, Phin Frederick, Director of Out of Tea, Out of Time remarked:The Welcome to Yorkshire project gave me my first opportunity to work from a dramatic script and direct actors. Working with the cast and crew to infuse the 90 second short with the same comedic action that the script had was a challenge, but an enjoyable one. We’re grateful to have been given the opportunity by Welcome to Yorkshire  and massively appreciate the support we received from Screen Yorkshire during the project.  I’m pleased to have shown that a Yorkshireman’s need for a Yorkshire Tea is a serious thing!”

Following the success of this year’s competition, plans for a 2022 short film contest are being discussed, under the theme of food and drink, to align with next year’s Welcome to Yorkshire year-long campaign launching January 1st.

To view all four finalist films from 2021 please visit https://www.yorkshire.com/student-film-competition.





Winning film: Victoria Street

Runner-up film: Out of Tea Out of Time.


 https://industry.yorkshire.com/archive/resources/free-image-library  -  Username: Media Password: MZHB9LPa5vA8

Editors’ Notes:

Welcome to Yorkshire is the official destination marketing organisation for Yorkshire, working to grow the county’s visitor economy yorkshire.com

Yorkshire has much to offer, including vibrant cities, a spectacular coastline, stunning countryside, tempting towns, astounding arts, fabulous food & delicious drink, as well as a wealth of history & heritage. Its abundant open spaces also means it’s a magnet for visitors wishing to enjoy the great outdoors walkshire.com

Welcome to Yorkshire has an annual social reach of circa 20 million engagements & a global brand reach of over 23 million.

Welcome to Yorkshire is a not-for-profit membership organisation, funded in part by grants, sponsorship & Welcome to Yorkshire members. All money raised is reinvested directly back into promoting Yorkshire.

Tourism in Yorkshire pre-pandemic was worth £9 billion annually. The county’s tourism and hospitality industry pre-pandemic employed almost 225,000 people.

Tag Welcome to Yorkshire on Twitter & Facebook: Twitter: @Welcome2Yorks (272k) Facebook: @welcometoyorkshire (161k) Instagram: @welcometoyorkshire (83k)

For further information contact:

Carolyn Nicoll, Head of Communications, Editor of This Is Y & Talkshire Podcast


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