Welcome to Yorkshire calls for support to restore international visitor markets
Leaders from across the North of England’s visitor economy, including Welcome to Yorkshire, have written to the Government requesting support to restore international visitor markets and the investment opportunities that depend on direct flight connectivity.
The letter, addressed to Secretary of State for Transport, Grant Shapps MP and Secretary of State for Digital, Culture, Media and Sport, Nadine Dorries MP, highlights the value of inbound tourism and suggests a change of direction to help rebuild inbound tourism.
Research shows the North of England had 5.31m inbound visitors in 2019, up 2.3% on 2018, creating a combined total expenditure of £2.63bn (US$3.11m), up 2.9% on the previous year. Over the last decade, international connections into regional hubs including Yorkshire’s airports, have also grown with new and expanded routes.
However, international visitors to the North of England have not returned to 2019 levels. Now the removal of restrictions, which takes effect from 7 January, is expected to provide a boost to consumer confidence.
Northern DMOs are asking the Government to:
1) Use the January Review of the international travel framework to implement change and create a clear system and roadmap, so inbound passengers have the confidence to book international travel in advance.
2) Provide support to promote that the UK is fully open for business and welcomes international visitors through its gateways.
3) Respond to the long-term damage that has been inflicted on the travel sector by providing direct, targeted support to recover its inbound markets through its gateway airports, inbound travel operators and DMOs.
Alongside recognising the impact of restrictions on the inbound travel sector and the knock-on effects for the wider visitor economies in destinations across the North.
The letter organised by Marketing Manchester has been co-signed by leaders from Welcome to Yorkshire, Marketing Cheshire, Cumbria Tourism, Marketing Peak District and Derbyshire, Marketing Lancashire, Visit County Durham, Visit Leeds, Make it York, Marketing Liverpool, Newcastle/Gateshead Initiative and Northumbria Tourism.