Welcome to Yorkshire and Tourism Alliance Survey Results


Home Welcome to Yorkshire and Tourism Alliance Survey Results

Welcome to Yorkshire and Tourism Alliance Survey Results

Welcome to Yorkshire has published the results of a survey conducted jointly with the Tourism Alliance on how the Government can best assist the region’s tourism and hospitality businesses emerge from the pandemic.

They will be shared with the Department for Digital, Culture, Media and Sport, as well as Yorkshire MPs.

224 replies were received on an anonymous basis to a series of questions on topics such as the impact of Covid-19 on business performance and expectations for the year ahead.

Views were also sought on individual Government measures that would be helpful to Yorkshire businesses.

More than a third of respondents had seen their revenue decline by over a half since the onset of the pandemic, with 55% of businesses having access to less than two months of cash reserves. 

But despite more than a quarter of respondents experiencing cancellation rates of over 50% for the first three months of 2022, only 5.4% of businesses believed that they were “very likely to fail” between now and the end of the year.

Additional sector specific grants, currently administered by local councils, were the most popular ask of Whitehall, with other requests including the maintenance or reduction of the current 12.5% VAT rate and the easing of ‘Plan B’ Covid restrictions.

Chair of Welcome to Yorkshire, Peter Box CBE, praised businesses across the region for taking part in the consultation. 

He said: “We will always make the strongest possible case for more support for Yorkshire’s tourism and hospitality sectors which continue to be the beating heart of our economy.

“Having first-hand data about the experiences, hopes and fears of these businesses based on the past two turbulent years really helps us in this task.

“Many have found it incredibly challenging, particularly following the arrival of the Omicron variant just as the normally profitable festive season was getting underway.

“I commend the support the Government has provided since 2020, including the additional funding the Chancellor announced just before Christmas.

“But ministers have rightly continued to stress their belief that Covid-19 will be with us for years to come. That must surely mean that direct assistance for Yorkshire’s tourism and hospitality industry should remain in place.

“It is my sincere hope that the results of this survey will encourage the Government to bring forward tailored and generous solutions to help these businesses well into the future.” 

The Results

Read the full breakdown of results here.


Share this page: