Home Top Hosts & A Packed Programme Announced for Welcome to Yorkshire’s Y21 Tourism Event

Top Hosts & Packed Programme Announced for Welcome to Yorkshire's Y21 Tourism Event

TV’s Doctor Amir Khan and multi-Gold-winning Paralympian Hannah Cockroft MBE, have both been confirmed as hosts for this year’s Welcome to Yorkshire Y21 event. Virtually shining the spotlight on Yorkshire’s tourism industry, Y21 will be held on Tuesday 30th, 10am to 11.30am, with a packed programme of Y21 online events also planned throughout Tuesday 30th and Wednesday 31st March.


Pre-COVID the Welcome to Yorkshire annual extravaganza was the largest on-stage celebration of tourism in the UK. This year, due to Government restrictions it will be seen on screen.

Y21 will celebrate Yorkshire tourism, revealing plans for its future as lockdown lifts, and its Recovery Strategy to ReopenRecover, Rebuild, as well as showcasing the county as a place to Visit, Live, Work and Study. There are lots of exciting projects to look forward to and to get involved with, as Welcome to Yorkshire continues to work with brilliant businesses, local authorities and amazing attractions to promote the county and maintain its international status as a world-class destination.

Welcome to Yorkshire's James Mason said: "We are really looking forward to these two real Yorkshire icons hosting Y21. There’s lots to discuss and inform an online audience about, including what the future for tourism looks like, after a particularly turbulent year for all. There’ll be celebrity guests, inspirational speakers and information to benefit businesses. Working as Yorkshire Together to support and surge forward is of paramount importance, now more than ever, to a tourism industry which pre-pandemic was worth a staggering £9bn to the county’s economy and employed almost 225,000 people."

Register now

Y21 - Tuesday 30th March Day 1 - Sessions to select:

10am - Y21 - Welcome to Yorkshire's Tourism Conference

Our annual tourism show giving you insight to the new Welcome to Yorkshire strategy and a snapshot of our planned activity for 2021.

12.15pm - A Yorkshire Recovery for All
  • Tourism Recovery Group
  • Too Good to Go
  • Visit Britain’s National Campaign – Northern Cities
  • Accessibility – making your business more accessible
  • Domestic tourism and how to tap in to the market
  • Sustainable and regenerative tourism campaigns
1.15pm A Digital Landscape for All
  • The Yorkshire app
  • Social Media activity, reach and organic growth
  • This is Y online/Talkshire/ New Platforms
  • Sustainability in marketing comms
2.15pm Campaigns and Events for All
  • Walkshire – Including the Tour de Walkshire and other events
  • Rugby League World Cup
  • Film and Screen in Yorkshire
  • Music:Leeds - Launchpad
  • Golf Tourism
  • Personal Membership
3.15pm Membership for All
  • The new scheme and membership benefits
  • TXGB – commercial and reach benefits
  • New services to deliver value
    • Videography
    • Utilities comparison site
    • Too good to go – Sustainability
    • Yorkshire Marketplace
4.15pm - Q & A and Summary Session

Use our online chat function throughout the day to ask questions. During this session we will answer the most frequently asked.

6pm - Yorkshire Quiz in Partnership with Yorkshire Cancer Research

In need of some fun? Finish off the day by joining our online quiz in partnership with Speed Quizzing. There will be some great prizes for the winner and all   funds raised with go to Yorkshire Cancer Research.


Wednesday 31st March - Sessions to select:

TXGB - 08:45

How to sign up for the Visit Britain backed booking engine and enjoy lower commission rates whilst reaching with wider audiences on Yorkshire.com 


Yorkshire Cancer Research and Tour de Walkshire - 9:30am

Learn how to get you and your business involved in the Tour de Walkshire fundraising activities in May 


Force 24 - 10:15am

Are you a larger attraction or accommodation provider with a need to talk to your customers regularly via email? Join this webinar to see how WTY have transformed how they use email marketing and how you can too with Yorkshire based Force24.


Marketing - Digital and social media top tips - 11am

Join Fiona Bradley, award winning digital marketeer as she guides you through the top tips for successful social media marketing in 2021. How to understand how Social media works, it’s algorithms and simple tips to make sure that you always get the best out of those key digital platforms


ecoeus - 11:45am

How to save £100s on your business utilities costs - join the launch of WTY’s business utilities comparison site. This simple and easy to use service can save you significant money on your businesses costs. 


Accessibility - 12:30pm

Learn how you can get your business ready for accessible tourism by listening to these simple expert recommendations provided by Access4All and Experience Community.


Marketing - SEO top tips - 1:15pm

Join Fiona Bradley, award winning digital marketeer as she guides you through the top tips to help drive your business to the top of the Google search lists. How to tweak and improve your own website to make sure you don’t have to spend money on expensive Adwords campaigns to get your message to the customers who want to book UK holidays.


Getting involved in Screen Tourism - 2pm

How to make the best from the growth in film tourism. Understand what are the best hints, tips and information for your customers 

Yorkshire Payments - 2:45pm

Hear from one of WTY’s key partners on how you can improve your transaction processing costs and save money for you this year.

Too Good to Go - 3:30pm

Do you serve or sell food? Learn how to unlock access to thousands of customers who want to purchase any food you would plan to dispose of at the end of the day? This will help you be more sustainable as a business whilst getting revenue for food you would ordinarily have to waste.


VYPR & Castle Howard - 4:15pm

Are you a large attraction that wants to know more about it’s customers in real time? Join VYPR, a market leading mobile market research firm and Castle Howard to understand and how to unlock customer understanding quickly and effectively.


SheepCRM - The Relational Economy - 5pm

Hear from SheepCRM the UK's leading Membership Management Software - Leading membership management software for time-starved teams.


Y21 is open to both Welcome to Yorkshire members and non-members. All who register for Y21 will be automatically entered into a prize draw to win a flight for 2 people at the Yorkshire Balloon Fiesta, York, in September, plus FREE entry to the event and parking. Please register now at yorkshire.com/Y21


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