Statement from Welcome to Yorkshire
Coping during the coronavirus (COVID-19) outbreak
We know many Welcome to Yorkshire members are already being affected by Coronavirus (COVID-19)
Our aim is to offer support at this time of uncertainty.
The very latest information for tourism businesses can be found here.
We would also encourage any members being negatively impacted to check what extra help is available from the government.
Peter Box, CBE, Chair of Welcome to Yorkshire, said:
“The Board of Welcome to Yorkshire fully understand that there are many small, medium and large tourism businesses across Yorkshire that will be facing their own unique challenges, not only because of the coronavirus, but also the recent damage to some businesses caused by flooding.
“The Board and I are determined that once we have got over the worst of this immediate health crisis, we will do all we can to hammer home the message that Yorkshire is this country’s greatest tourist attraction – and visitors from near and afar will receive an especially warm welcome.”
James Mason, Chief Executive of Welcome to Yorkshire, said:
“We know that tourism businesses are being damaged by this outbreak, but we must heed public health advice and do what we can to reduce our exposure to the virus.
“We have chosen to postpone our flagship event Y20 and would encourage other businesses with concerns to try and reschedule rather than cancel events when so much time and energy and investment has already gone into planning and preparation.
“The Government is putting measures in place to try and support businesses and we’d encourage people to find out just what help is available.
“Here at Welcome to Yorkshire we are taking a proactive approach to support our members with regards to what they can do rather than can’t do with any enforced down time.
“The use of technology to communicate has never been so important and we’re working on some practical ways businesses can improve their websites, databases and online presence as well as physical improvements that they may ordinarily not have time to do.
“We would also encourage people to join the conversation via our social media channels and by email firstname.lastname@example.org with their ideas on good practice both in terms of how to keep going during this period of uncertainty and how best to use the time to prepare for when the worst of the crisis is over.”