Welcome to Yorkshire's digital festive campaign opportunities

02.11.2021

Home Our Christmas Digital Campaign 2021

Ho Ho How would you like to be part of our biggest digital campaign of the year?

This year more than any other is the time to come together and celebrate with friends and loved ones.

The Welcome to Yorkshire Christmas website showcases all the region has to offer to help people with their festive plans, along with the opportunity to win some fantastic prizes!

Read on to see how you can showcase your offer and take your brand to the next level this Christmas.

With 584,142 annual page views, three e-newsletter features and a social post across all our channels, you can be confident that your festive message will be seen!

Online Advent Calendar

What is the Welcome to Yorkshire Advent Calendar?

  • 24 opportunities to feature amazing prizes
  • Pre–promotion in November, goes live on 1st December
  • 3 x promotional e-shots to a database of 87,000

How does the Advent Calendar work?

  • Buy any available date between 1st December – 24th December
  • Once the date window is active, users can click to reveal a page detailing the prize, image, your logo, and link to your chosen URL
  • The window remains active until 26th December
  • You will receive all opt-in data for your prize entries
  • Entrants who didn’t win will receive a commiseration e-mail including a link to your URL offering the opportunity to book/purchase direct
  • Prizes must have a minimum perceived value of £150

How popular is our Advent Calendar?

  • There were 80,975 entries in 2020
  • This included an average of 1,527 marketing communications opt-ins per day
  • The average number of daily page views was 10,933

Other Christmas Opportunities

In addition to the Advent Calendar, our Christmas website covers regional markets, Santa’s Grottos, ‘Festive Fun’ and more. We have banner and panel adverts available on the Christmas home page and associated pages. With over 500,000 page views in 2019, utilising this ad space will take your branding to the next level!

Speak to your personal Elf to list one of your Christmas events, or any experiential activity you want to feature on our What’s On / Event Listings. They will go through our £300 membership that includes this facility as well as other benefits.

Available Adverts

Christmas Homepage

Level 1:

  • Large - £500 + vat per month
  • Small - £350 + vat per month

Level 2:

  • Large - £300 + vat per month
  • Small - £200 + vat per month

Christmas Pages

Top Banner:

  • Large - £500 + vat per month

Side Banner:

  • Small - £200 + vat per month

Interested?

Contact membership@yorkshire.com or call us on 0113 322 3500.

Ho Ho Hope you have a very merry Christmas!

 

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