Hundreds of white roses have been given out in London to celebrate Yorkshire Day and encourage people to pay a visit to ‘God’s Own County’.
365 of the flowers - an iconic symbol of Yorkshire - were gifted to people travelling through London Kings Cross station by the Welcome to Yorkshire team to mark the county’s special day - and to highlight the fact that every day of the year is the perfect time to pay a visit to Yorkshire.
Some of the county’s finest produce was also on display in the capital at a pop-up Yorkshire market. Travellers were treated to delicious food and drink samples from proud Yorkshire companies including Slingsby, Weetons, Black Sheep Brewery and Tipple Tails.
The LNER team were also in attendance to celebrate the launch of the new Azuma route, which will stop at York between Edinburgh and London.
Welcome to Yorkshire’s Commercial Director Peter Dodd said:
“We shout loud and proud about Yorkshire all year long, but August 1st is the perfect time to celebrate the county, and what better way to share the Yorkshire love than with our iconic white rose. We’ve also been showcasing some of Yorkshire’s finest food and drink, which the county is now world renowned for.
“Whatever you travel for, whether it be scenery, shopping, heritage, attractions or activities, you’ll find it in Yorkshire along with the famous Yorkshire welcome. With stunning coastline, cool cities, first class arts and culture, vibrant market towns and so much more to offer, we invite everyone to come and explore it.”
Yorkshire Day has been celebrated for more than 40 years after being launched by the Yorkshire Ridings Society in 1975. This year’s official Civic Celebrations are being held in Whitby, with a grand procession and a feast prepared by Yorkshire Michelin-starred chef, Andrew Pern.
For more information about Yorkshire Day events happening across the county, visit https://www.yorkshire.com/inspiration/features/yorkshire-day