Welcome to Yorkshire and the Amaury Sport Organisation (ASO) have confirmed that the 2021 Tour de Yorkshire will now be postponed until 2022. The difficult decision has been made after in-depth and constructive discussions with race organisers ASO, and also after detailed consultation with all the tourism agency’s local authority partners.
This sixth edition of the race had been due to take place between 30th April and 3rd May 2020, but the developing situation with COVID-19 meant the event simply became untenable.
Welcome to Yorkshire’s Chief Executive James Mason said:
“During these uncertain times Welcome to Yorkshire need to focus on the immediate needs of the industry without committing both financial and human resources towards any activity or event that we cannot be certain of. Cycling has become synonymous with Yorkshire and the Tour de Yorkshire has become a firm fixture on the world cycling calendar due to the reception the riders and teams receive in our county. Whilst it is very disappointing that we will be bereft of this wonderful race for another year the decision we have made is the right one and perhaps the only one we could make. The uncertainty in front of us meant it was impossible to plan or commit the resource that the race needs. This has been a mutual decision made by Welcome to Yorkshire and the ASO and we will all now look forward to putting all our energies into bringing the race back bigger and better than ever in 2022.”
Yann Le Moenner, the Director General of ASO said:
“We fully understand Welcome to Yorkshire's position and are totally associated with this joint decision. We have worked a lot together since the Grand Départ of the Tour de France 2014 to put the Tour de Yorkshire at the top of the international cycling calendar. This work is obviously not wasted and we will collectively do our best to relaunch the event in 2022 and give the chance to the world's best riders to be on the Yorkshire roads in front of one of the most enthusiastic audiences the cycling world has ever seen.”
The Tour de Yorkshire is of huge economic benefit to the county and its creation followed the success of the 2014 Tour de France’s Grand Départ in Yorkshire. This massively popular event attracted 4 million roadside spectators, with 188 countries broadcasting the race live contributing to £330m worth of media coverage, with the Grand Depart in Yorkshire trending worldwide on Twitter.
Subsequent Tour de Yorkshires from 2015 to 2019 have also been an incredible success for the county, boosting the economy and showcasing spectacular Yorkshire scenery across the globe. Benefits for the county during the Tour de Yorkshire have included record-breaking figures of 107.5m Twitter reach (2016), 2.6m spectators along the route and a £98m economic impact (2018), plus a TV audience of 28m in 190 countries (2019).
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- Tour de Yorkshire Credit: SW Pix
Notes to editors:
- Look out for Welcome to Yorkshire’s brand new Tour de #Walkshire which will be launched in 2021 com
Tour de Yorkshire:
- The Tour de Yorkshire was launched in 2015 as a legacy of the 2014 Grand Départ. It is organised by Welcome to Yorkshire and the Amaury Sport Organisation.
- The men’s race formed part of the inaugural UCI ProSeries.
- The Asda Tour de Yorkshire Women’s Race was awarded 2.1 status in 2016.
- The 2019 edition was watched by a record 28 million TV viewers in 190 countries
- Welcome to Yorkshire is the official destination marketing organisation for Yorkshire, working to grow the county’s visitor economy.
- Welcome to Yorkshire is a not-for-profit membership organisation, funded in part by grants, sponsorship and Welcome to Yorkshire members. All money raised is reinvested directly back into promoting Yorkshire.
- Key facts include:
- Tourism in Yorkshire is worth £9 billion annually
- The county’s tourism and hospitality industry employs almost 225 thousand people
- Tag Welcome to Yorkshire in any coverage on Twitter and Facebook using our handles: @welcome2yorks and https://www.facebook.com/welcometoyorkshire
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For further information contact:
Carolyn Nicoll – Editor of This Is Y magazine & Senior Communications Officer E: firstname.lastname@example.org M: 07719 673029