The 2019 Tour de Yorkshire and Asda Women’s Tour de Yorkshire, which take places between 2nd - 5th May 2019 will visit 150 towns and villages this year, 60 of those are featuring on the race route for the very first time.
Dozens of roadshows are being planned in conjunction with the relevant local authorities all along the route, with a particular focus on locations where the race hasn’t been before.
The aim of the roadshows is to keep local people fully informed and answer any questions or concerns they may have and also to ensure businesses and local communities make the most of the race and can fully capitalise on the many benefits it can bring to an area.
Last year’s race saw a record breaking 2.2 million people line the route and was watched by around 10 million people around the world in 190 countries.
Businesses along the 2018 route reported increases in customer numbers with boosts to sales both in-store and online; some even recorded their busiest day of the year.
The roadshows will give out all the information needed about the race itself (including the caravan and other surrounding activity) the sportive and the Land Art and Best Dressed competitions. There is also a full section on how businesses and local communities can get behind the race, from adapting products and services to decorations to school and community events and activities.
Sir Gary Verity DL, Chief Executive of Welcome to Yorkshire said: “The Tour de Yorkshire is so much more than a bike race and each year I’m impressed to see the lengths communities across the county go to, to celebrate the event and give the riders such an amazing Yorkshire welcome. The Roadshows are the perfect way to get all the information you need to make the most of the race, whether you are a business, school or community group or simply a resident living near the route.”
Further information about Tour de Yorkshire roadshows is available here.