Who We Are

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Who are we and what do we do?

Forget flat caps and whippets, Yorkshire is a contemporary destination which hasn't neglected its roots. Welcome to Yorkshire has created a fresh, dynamic view of the UK's largest county with its innovative marketing and PR campaigns, not forgetting its contagious enthusiasm which has garnered fans of Yorkshire from across the globe.

Our award winning team has achieved this by being creative and forward thinking but more importantly by working closely with members and partners to build a new confidence in the county.

Fast facts

  • Welcome to Yorkshire is the official Destination Management Organisation (DMO) for Yorkshire, working with its members to grow the county's visitor economy.
  • Tourism in Yorkshire is worth £7 billion annually
  • The county's industry employs almost a quarter of a million people
  • There are 216 million visits to Yorkshire each year - more than Walt Disney Attraction Theme parks worldwide.

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