Who We Are

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Who are we and what do we do?

Forget flat caps and whippets, Yorkshire is a contemporary destination which hasn't neglected its roots. Welcome to Yorkshire has created a fresh, dynamic view of the UK's largest county with its innovative marketing and PR campaigns, not forgetting its contagious enthusiasm which has garnered fans of Yorkshire from across the globe.

Our award winning team has achieved this by being creative and forward thinking but more importantly by working closely with members and partners to build a new confidence in the county.

Fast facts

  • £8 billion Tourism is worth to the Yorkshire economy - this equates to a 14% increase from the last report in 2011*
  • £1.617 billion spend by overnight domestic visitors
  • Overseas visitors (international) nights per visit went up by 11%
  • Overseas visitors (international) visitor trips increased by around 6%
  • 8.3% of all (overnight) tourism to Yorkshire, come from Yorkshire - by far the highest in England
  • The county's industry employs almost a quarter of a million people
  • There are 216 million visits to Yorkshire each year - more than Walt Disney Attraction Theme parks worldwide

See what we have achieved

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