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Latest News - Stay up to date during the coronavirus pandemic

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Welcome to Yorkshire Student Film Festival

Four Sheffield Hallam University media student groups have reached the final of the inaugural Welcome to Yorkshire Student Film Competition, an initiative that’s set to continue as an annual county-wide event. This recently launched ‘Connected Campus’ competition created by Sheffield Hallam University, Screen Yorkshire and Welcome to Yorkshire, received eleven film submissions covering a diverse range of Yorkshire topics.

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Welcome to Yorkshire Chief Executive to Depart for N...

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Tour de Yorkshire 2022 Update

Following lengthy discussions between race organisers, Welcome to Yorkshire and A.S.O. (Amaury Sport Organisation) over many months, it is with regret, that by mutual consent, the 2022 Tour de Yorkshire cycling race will not be going ahead.

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Welcome to Yorkshire announces two new appointments

The destination management organisation of England’s largest county, Welcome to Yorkshire, has made two key appointments to enhance its commercial partnerships and digital marketing teams. Natalie McGuire has been appointed Head of Commercial and Faye Oakey joins as Head of Digital Marketing & E-Commerce.

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The George Inn is Crowned Yorkshire’s Favourite Pub...

Hundreds of Yorkshire pubs were put forward by the public to be in the running for Yorkshire’s Favourite Pub this year, which included hopefuls from across all four corners of the county, with thousands of votes received.

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The Big Yorkshire Photo Shoot

Snap to it, as Welcome to Yorkshire and Yorkshire Cancer Research launch ’The Big Yorkshire Photo Shoot’ competition on Yorkshire Day (1st August), encouraging entrants to submit their inspiring images showing Yorkshire at its very best and to have the chance to be selected to feature in ‘The Big Yorkshire Photo Shoot’ 2022 calendar (plus other great prizes).

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Welcome to Yorkshires Response to July 19th ‘Freedom...

On July 19, England moved to Step 4 of the Lockdown Exit Roadmap set out by the government, allowing UK-wide recreational travel, a return to normal hours and services across the sector at night-time venues, restaurants, bars and pubs with table limits to be determined by the venue, increased capacity for organised indoor and outdoor gatherings, and more.

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Industry Survey Reveals Need for Reassurance

A week prior to easing of all lockdown restrictions on July 19th, Welcome to Yorkshire distributed an industry survey across social media channels, inviting businesses to share their sentiments.

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Yorkshire ‘Ambassadors’ programme

Welcome to Yorkshire, the region’s tourism marketing agency, has today relaunched a Yorkshire Ambassador programme to help support its objectives over the next few years. The Ambassadors, drawn from all areas of Yorkshire, will support a range of different sectors within the wider economy as the region continues its post-Covid recovery.

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Yorkshire Safety Campaign as Hospitality Reopens

Welcome to Yorkshire and the TUC have launched a joint poster awareness campaign, encouraging everyone to respect the safety of staff and customers by keeping windows and doors in tourism locations open. The joint campaign, by the union federation and the tourism body, was created after concerns that certain health messaging about ventilation was not necessarily being responded to.

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Escape The Everyday Yorkshire Cities

With a focus on the county’s seven glorious cities of Bradford, Hull, Leeds, Ripon, Sheffield, Wakefield and York, the digital campaign was launched on June 4th and will run for four weeks, with dedicated promotions for each city on Twitter, Facebook and Instagram stories, specifically targeting the young couples and empty nester customer profiles.

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Yorkshire Golf Launch is a Big Hit for Tourism

With ‘links’ to the country’s best golf clubs right here in Yorkshire, Welcome to Yorkshire, in partnership with SGH Sporting Events, are set to drive golf tourism with a brand new membership scheme and website at golf.yorkshire.com, promoting a whole host of international tournaments across the county.

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Welcome to Yorkshire is the official Destination Marketing Organisation for Yorkshire with one clear priority, to make Yorkshire the most popular destination in the UK for business and leisure.

Tourism is now worth £9billion to the Yorkshire economy.

View our infographic  |  Find out more 

View Tourism Insights, Research & Occupancy

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Promoting your business

Enhanced web entry and link to your site from the award-winning yorkshire.com, now one of the leading tourism websites in the UK, attracting over 5 million visitors each year.

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Press Release

YORKSHIRE DISTILLERY WINS TWO GREAT TASTE AWARDS FOR...

Yorkshire Wolds drinks producer Raisthorpe Distillery has been awarded two coveted 1-star awards at this year’s Great Taste Awards, the largest and most trusted independent accreditation scheme for fine food and drink. Raisthorpe’s Perfect Pear and Peppercorn Gin and Oak Aged Dry Distilled Gin both won a 1-star award each. Receiving a 1-star Great Taste Award means that judges said both gins delivered fantastic flavour. Raisthorpe’s Pear and Peppercorn is one of three Raisthorpe Garden Gins which are among the most recent additions to the distillery’s product range. The judges said of Raisthorpe’s Pear and Peppercorn Gin: “Works well with tonic, creating a rather unique experience – both pear and earthy pepper come through satisfyingly.” Raisthorpe was also awarded 1-star for its Oak Aged Dry Distilled Gin. Judges said: “A delicious blast of freshly cut grass on the nose. Delivered well on the sweeter botanicals and on the oak and vanilla.”

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Press Release

Sibling businesses celebrate shortlist success in ru...

Two Yorkshire Wolds businesses are celebrating after reaching the finals of two awards schemes. Wold Newton based Wold Top Brewery and sister company, Spirit of Yorkshire from Hunmanby have been shortlisted in both the Yorkshire Post Rural Awards and the York Press Business Awards.

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Press Release

Matty Bovan: Boomerang

Announced in 2021 as the winner of both the International Woolmark Prize and the Karl Lagerfeld Award for Innovation, leading fashion designer Matty Bovan will take over the Bothy Gallery at Yorkshire Sculpture Park, to create an immersive, participatory, art installation that raises timely questions about identity and who controls it.

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Press Release

Embrace the season with a Raisthorpe cocktail

With the unmistakeable nip of Autumn in the air and the hedgerows bursting with seasonal plenty, Yorkshire Wolds based Raisthorpe Distillery Is busy harvesting hedgerow fruits from damsons and sloes to plums and blackberries to use in its gin liqueurs. To celebrate, Raisthorpe shares some autumnal cocktail recipes which embrace the ‘season of mists and mellow fruitfulness’. Raisthorpe produces award-winning gins and spirits on its Thixendale farm using foraged botanicals, blended with water from the underwater streams of the Gypsey Spring that runs under the farm

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Press Release

Tinkling the ivories: Leeds welcomes international p...

The city of Leeds is set to celebrate its diverse cultural offering as the city welcomes the 20th Leeds International Piano Competition. The heart of the North is about to get even more cultured as the city of Leeds welcomes the 20th Leeds International Piano Competition to the city.

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Press Release

NESM goes national with relaunched schools programme

From life during the Great Fire of London and the Blitz to the intrigues of Victorian crime and punishment, schoolchildren across the country are being given the chance to get up close and personal with history thanks to a South Yorkshire museum. After an 18-month hiatus due to Covid, Sheffield’s National Emergency Services Museum (NESM) has relaunched its learning and discovery programme with a host of brand new activities, updated workshops and outreach events aimed at learners of all ages. Top of the bill is a brand new offer called Topic Takeover days which will take NESM national for the very first time.

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Press Release

Tong Garden Centre doubles the space devoted to pets...

The team at a West Yorkshire Garden Centre has doubled the size of its pet care, wildlife, bird care and aquatics department. The new pets, wildlife, and aquatics department at Tong Garden Centre occupies a 900m2 area in a purpose built space next to Grass Hoppers indoor and outdoor play. The department features an extended range from the UK’s leading aquatics retailer, Maidenhead Aquatics, new lifestyle ranges for pets and animal lovers from Joules, Sophie Allport and The Little Dog Laughed and a new pet food supplier in family owned business Burgess from North Yorkshire. There is also an increased range of feed, feeders and accessories for wild birds.

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Press Release

Being an eco-tourist’s second nature in rural Ryedale

With two-thirds of Brits dreaming of an escape to the country this year , tourism bosses in one of Britain’s most beautiful and tranquil regions, Ryedale in North Yorkshire, are aiming to turn tourists into eco-tourists with a series of new initiatives that help holidaymakers protect the countryside while enjoying it.

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Press Release

Spirit of Yorkshire Distillery launches new single m...

The team at Yorkshire’s first single malt whisky distillery have released their latest bottling. Filey Bay Moscatel Finish Batch#2 from Hunmanby based Spirit of Yorkshire Distillery is a single malt whisky that has been aged in bourbon casks and ‘finished’ in Moscatel sherry casks. Following the launch of Filey Bay Moscatel Finish Batch#1 in March 2020, the latest expression has benefitted from an additional 18 months in casks that held Moscatel sherry for a decade before being used for whisky maturation.

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Press Release

A Very Magical Adventure Presents…York’s School Of M...

A Very Magical Adventure Presents… York’s School Of Magic Halloween Adventure & NEW exclusive Halloween Pop-Up Themed Café Mysterious, magical, family fun awaits you this Halloween Half Term in York’s historic city centre. A spooktacular live, interactive quest and magic school adventure, where witches and wizards are needed to save the day. Get your wands and cauldrons at the ready, for some creepy Halloween fun!

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Press Release

Tong Garden Centre wins four prestigious Garden Cent...

The team at Tong Garden Centre are celebrating after winning four awards at the North East and North West regional Garden Centre Association (GCA) awards. Tong collected awards in four out of eight categories for the North East region. It won Garden Centre of the Year in Destination Garden Centre Category and also won the GIMA Award for Gardening, the Best Outdoor Living Award for Best Outdoor Living Retailer and Best Indoor Lifestyle Award for Best Indoor Lifestyle Retailer.

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Press Release

Natural wonders to illuminate Leeds as Light Night r...

The spectacular wonders of the natural world will come to life on the streets of Leeds when Light Night returns this October. The hugely popular cultural showpiece will see a breath-taking programme of illuminated artworks take over well-known landmarks and locations across Leeds city centre on October 14 and 15.

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