Marketing Opportunities

Raise your profile and get involved in our award winning campaigns.

What's the secret to a great marketing campaign? It starts by looking at opportunities with Welcome to Yorkshire. Review our Marketing Opportunities guide for full details of each campaign and the related costs.

Campaign activity at a glance

Regional domestic campaign - All year round

The aim of the on-going regional campaign continues to re-position the Yorkshire brand as a contemporary and vibrant region and improve revenue by increasing the length of stays and spend per visitor trip whilst driving traffic to the website, yorkshire.com . Activity focuses on TV, Outdoor, Press and Sponsorship.

International - All year round

Welcome to Yorkshire continues to be active internationally, particularly in Europe, North America and Asia Pacific, reaching many markets and attracting more visitors from overseas to travel to Yorkshire. Welcome to Yorkshire hosts visits from overseas press, media and travel trade, produces e-newsletters, meets tour operators and runs marketing campaigns with various carrier partners.

Online - All year round

yorkshire.com is our award winning website that attracts over 5 million visits per year. We have marketing opportunities on both our domestic and international websites. yorkshire.com offers a wide range of opportunities to suit your budget and your business to increase your exposure and showcase your product to thousands of visitors via various routes.

This is Y - From January 2013

An independently written celebration of all that is great about Yorkshire. It appeals to a diverse range of people with one thing in common; they love the qualities and values associated with world-class destinations. The magazine provides credible and engaging content written by highly acclaimed writers coupled with inspiring photography and design. The county of Yorkshire and is the fulfilment piece to a multimillion pound marketing campaign.

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Yorkshire's Great Outdoors - From February 2013

Yorkshire's Great Outdoors campaign showcases the strength of our county's outdoor offering and outdoor activities from rock climbing and mountain biking to trekking, hiking and surfing.

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Arts - From April 2012

Our Arts campaign will be celebrating the county's unique artistic and cultural offering presenting our inspiring galleries, art, sculpture, craft and film.

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Yorkshire Weddings - From April 2012

Yorkshire is host to an extraordinary range of inspiring wedding venues. We have everything from country house hotels in stunning locations, to award winning unusual venues in no less than seven cities, numerous market, spa and coastal towns and set in glorious countryside including three National Parks.

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Yorkshire Gardens - From April 2012

Building on the huge success of the 2010 & 2011 campaigns, Welcome to Yorkshire will continue with a Y Gardens Campaign for 2012. The campaign will continue to raise the profile of Yorkshire gardens and increase visitor numbers to gardens, historic houses and related events by bringing together many of the beautiful gardens throughout Yorkshire which people can visit and enjoy throughout the year.

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Coastal - From April 2012

Yorkshire has miles of award-winning sandy beaches, over 100 miles of stunning coastline, fabulous wildlife, bustling fishing harbours and hidden coastal coves. Our new coastal campaign for 2012 working in conjunction with Yorkshire Water will bring together the best of the Yorkshire Coast for visitors to experience. This is a great campaign that cuts across many of our target markets due to the diverse offering our coast has.

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Sport - From May 2012

Welcome to Yorkshire supports many spectacular sporting events and celebrations throughout the year. Our sporting campaigns offer a great way to engage with many diverse target audiences. Our sponsorship of many great events across the county allows you the opportunity to be involved via the print we distribute at the events and the dedicated website pages we promote through the print.

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City Life & Indulgence - From June 2012

Yorkshire cities deliver all the modern fun you would expect with a touch of elegance. Enjoy designer shopping, afternoon tea and fine dining all in a day. Yorkshires boosts many fabulous city chic hotels offering the perfect way to relax after a busy day. Our Indulgent cites campaign brings together the best of the best across Yorkshire's cities.

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Delicious - From April 2012

Yorkshire's famed food and drink can be found in abundance across the counties numerous markets, farm shops and restaurants. From Michelin to madras, rhubarb to real ale, Wensleydale to wine, Yorkshire is simply delicious! Our campaigns take you on a journey across many delicious trails in Yorkshire, a great way to encourage people to stay longer, spend more and see more of our county in one trip.

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Family - From June 2012

There's fun for all the family in Yorkshire. Whether it's the great outdoors, hands-on museums, the adrenalin rush of high ropes and fast bike trails or simply enjoying the beach. Yorkshire is just perfect for families. Our campaign bring together lots of perfect family days out.

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Heritage - From April 2012

Yorkshire's heritage is richly rewarding. Yorkshire's heritage encompasses magnificent ruins, grand estates with designer gardens, heritage railways and the legacy of mills and mining. Our campaign will bring everything together through print and online.

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Events & Festivals - From April 2012

We've fantastic festivals, events and celebrations all year around. Whether it's the arts, music, theatre, literature, sport or something more unusual you like, there's plenty to choose from here.

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Discovery Maps - From April 2012

A discovery map is a great aid to planning the perfect break in Yorkshire. This new print for 2012 will be a great opportunity to promote your business around the map of Yorkshire.

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Great Yorkshire Show 10th - 12th July 2012

The Great Yorkshire Show is an agricultural show which takes place annually on the Great Yorkshire Showground in July in the spa town of Harrogate, North Yorkshire. It is organised and run by the Yorkshire Agricultural Society (YAS). The Great Yorkshire Show is the country's leading agricultural event attracting over 130,000 visitors each year. For the last two year Welcome to Yorkshire has achieved great success as our stand is one of the most prominent and visually impressive at the show; it's unique, interactive and fun and provides a taste of Yorkshire.

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Business to Business - All year round

We have a series of stand share and sponsorship opportunities for various award ceremony, events and exhibitions.

Full details of our campaigns »

If you require any of the publications or literature relating to our campaigns please contact Kerry Ludlow.