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This is Y

Welcome to Yorkshire is the official Destination Management agency for Yorkshire with one clear priority, to make Yorkshire the most popular destination in the UK for business and leisure. In just two years we have grown the value of the county's tourism and visitor economy from £5.9bn to £7bn per annum.

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Across our business we continue to raise the bar through award winning Marketing Campaigns, working with major local businesses and supporting the wider tourism Industry through our Y Membership scheme for Tourism businesses and WTY Supplier businesses. By working together we can make Yorkshire the number one destination of choice and see tourism go from strength to strength in 2012.

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Fast Facts on Yorkshire

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  • Tourism in Yorkshire is worth £7 billion annually
  • There are 216 million visits to Yorkshire each year - more than Walt Disney Attraction Theme parks worldwide
  • For every £1 invested we have delivered £40 into the Yorkshire economy
  • Domestic overnight trips to Yorkshire grew by 20% in 2015, one of the largest increases among the regions of England.
  • Yorkshire also experienced strong growth in spending (+11%)